吃喝玩樂，是跨語言、跨文化，最棒的交流。

這是一個兼具娛樂性又能把台灣文化價值做進一步行銷的派對遊戲。

一個透過文化、創意、設計規劃出來的「台灣文化特色桌遊」，除了在產品娛樂功能上給予消費者在地文化參與時的歡笑與感動，進而擴及到具體的旅遊經濟價值。

《夜市人蔘》就是這麼一個色香味俱全的遊戲。

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The aim of this game is to let locals and foreign visitors as they play to become more familiar with Taiwanese food. Using this game book, they can understand the background regarding preparing these special dishes. Even local Taiwanese people will have a chance to more deeply understand the rich diversity of their food and culture. For foreigners, the enclosed ORDER cards have roman transcriptions (mandarin pinyin or Taiwanese language pinyin for some specific snacks), allowing foreigners to know how to pronounce each dish. So next time they go to a night market they can interact more easily by ordering food directly in Chinese or Taiwanese.